Google Ads on Air
Client
Work
Art Direction
UI Design
Motion
Team
Creative Director
- Michelle Bablo
The Ask
Google Academy 2020 livestreams live on a “Collections” page within Ads on Air. However, we are hoping to build a 2021 page that is engaging, interactive, and better conveys our 2021 messaging to excite practitioners about the year ahead.
The Approach
By creating a visual experience where our users will be introduced to Academy On-Air content by journeying from the beginning to the end of an illustrative world. Inspired by real-world journeys, the website will be designed around themes of achievement and illustrated with diverse images of the natural world. Our animated spheres will navigate these scenes, and unlock a series of triumphant animations.
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