Nike iD

Categories

Experiential

UI Design

Work

Mock-up

UI Design

Motion

The Idea

All these years, NIKEiD has allowed people to customize sneakers to their exact specifications for performance, fit, or style. And now, we're bringing it back to the runners; by giving them sneakers that represent whom they dare to be.

The Approach

Runners will be encouraged to sprint after downloading an app to measure their live stats like running time, distance, and heart rate. The data would be used to generate Sprint Patterns, textures that are truly unique to each runner. And that's when NIKEiD comes in. Runners will be able to apply NIKEiD shoes with their One of a Kind Patterns.

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NIKE iD  x POP-UP

THEME

NIKE iD

ONE OF A KIND

AUDIENCE

ANYONE NOT PART

OF NIKE ID FAMILY 

ACTUAL RUNNERS

LOCATION

ACTUAL TRAINING SPOT

NYC CENTRAL PARK

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USER EXPERIENCE JOURNEY

01

DOWNLOAD The
NIKE SPRINT APP 
at our pop-up stores 

02

ACTIVATE IT AND RUN

03

BASED ON YOUR RUN, NIKE SPRINT CREATES A UNIQUE PATTERN

04

CHOOSE AN EXISTING SHOES DESIGN AS YOUR CANVAS

05

PRINT IT IMMEDIATELY
AT OUR POP-UP STORES 
OR SHIPPED TO YOU

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