Nike iD
Categories
Experiential
UI Design
Work
Mock-up
UI Design
Motion
The Idea
All these years, NIKEiD has allowed people to customize sneakers to their exact specifications for performance, fit, or style. And now, we're bringing it back to the runners; by giving them sneakers that represent whom they dare to be.
The Approach
Runners will be encouraged to sprint after downloading an app to measure their live stats like running time, distance, and heart rate. The data would be used to generate Sprint Patterns, textures that are truly unique to each runner. And that's when NIKEiD comes in. Runners will be able to apply NIKEiD shoes with their One of a Kind Patterns.
NIKE iD x POP-UP
THEME
NIKE iD
ONE OF A KIND
AUDIENCE
ANYONE NOT PART
OF NIKE ID FAMILY
ACTUAL RUNNERS
LOCATION
ACTUAL TRAINING SPOT
NYC CENTRAL PARK
USER EXPERIENCE JOURNEY
01
DOWNLOAD The
NIKE SPRINT APP
at our pop-up stores
02
ACTIVATE IT AND RUN
03
BASED ON YOUR RUN, NIKE SPRINT CREATES A UNIQUE PATTERN
04
CHOOSE AN EXISTING SHOES DESIGN AS YOUR CANVAS
05
PRINT IT IMMEDIATELY
AT OUR POP-UP STORES
OR SHIPPED TO YOU
©2021MIZUKITSUJIKAWA