Categories

Interactive Exhibition

Work

Branding 

Motion

The Idea

"I scream for ice cream" is a pop-up experimental exhibition born out of my love for a frozen dessert. The goal was to share some ice cream happiness via an experience that was memorable and left an impression on people. Participants had to scream as loudly as they could and if I deemed it an ice shattering scream, they would get rewarded with well, ice cream!