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Klarna

BREAKFAST
FOR DINNER

The Ask

How do we help Queens connect with their fans in times when people can't be physically together?

The Approach

Our approach had to be multi-layered to meet the Brand Truth, Queen Truth, and Human Truth. Thus by creating a“virtual drag brunch” we partnered with the Queens and hosted an entire online community to bring support, joy, and connection to people at a time when they need it most.

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