The Idea

All these years, NIKEiD has allowed people to customize sneakers to their exact specifications for performance, fit, or style. And now, we're bringing it back to the runners; by giving them sneakers that represent whom they dare to be. 

The Approach

Runners will be encouraged to sprint after downloading an app to measure their live stats like running time, distance, and heart rate. The data would be used to generate Sprint Patterns, textures that are truly unique to each runner. And that's when NIKEiD comes in. Runners will be able to apply NIKEiD shoes with their One of a Kind Patterns.